Our history
Beyond their aesthetic appeal, Maison Valois Varden strives to provide unique pieces that embody French excellence, all while being firmly focused on the future and innovation.
Our history
Victorian sentiment jewelry of the 19th century publicly expressed love for a loved one in all its forms. It allowed for the preservation, through ingenious means, of a physical trace of this love, such as a lock of hair. Queen Victoria was the leading influencer of sentiment jewelry in her time, particularly regarding mourning jewelry.
Our story begins with a pendant that belonged to the grandmother of the Maison's founder. Reimagined as a piece of jewelry imbued with emotion, it became the VINCIANE, a tangible representation of an eternal memory, a radiant jewel, the very foundation of the Maison Valois Varden vision. A sincere and inspired story.
The House is committed to bringing its personal touch to the approach to memory, by introducing innovative concepts. We aim to offer solutions that combine respect for tradition with innovation, to meet the emotional and aesthetic needs of our clients.
We create unique and meaningful experiences that honor feelings.
Aurore Jeunot - Founder
Valois Varden was born from a creative vision: that of a designer from the world of art, passionate about the beauty of rare gestures, precious materials, and the timeless emotion of memories.
Awarded the FrenchTech Creative Innovation grant , Aurore Jeunot sought to reinvent the art of sentimental jewelry by offering a unique experience: that of emotional jewelry , which allows one to preserve and wear feelings within each creation, bringing innovation and modernity. A discreet, intimate, profoundly human gesture. She found this territory in the art of emotional jewelry.
Valois Varden opens a new path in the world of high-end jewelry: that of sentimental jewelry, where each piece becomes a tribute to the beauty of emotion, a work of art handcrafted in France.
Each piece of jewelry, each symbolic capsule, is born from this conviction: that we can immortalize the precious moments of life, and keep them inside the jewelry, so that they accompany you with elegance and emotion, as close as possible to the heart.
